Email (Spec Ad) — A-1

Email (Spec Ad)

A-1 is a fictional company that sells motor oil and other automotive products.

Spec ad: The goal of this email was to increase awareness and sales of A-1 Performance Motor Oil.

Because the target audience spends a lot of time working on their car, I highlighted how the product extends the life of their engine and a deeper benefit: the freedom of being behind the wheel.

Let’s talk copy.